Wednesday, 23 July 2014

Little Quarters - Q&A with Sarah Pook

Tell us a bit about your business?
Little Quarters by Sarah Pook, is a unique limited edition collection of illustrations, prints, wall hangings, banners, flags and cushions for your home.
All intricately illustrated using traditional techniques, designed and made by myself. Proudly printed in Melbourne, Australia my illustrations of skulls, feathers, bohemian beauties and wild flowers are a mad mix of whimsical meets dark and edgy. My illustrations are of a simplistic nature with just a hint of colour, and the use of the unique custom LQ wax seal which stamps each print ensuring its authenticity has become a signature mark and very much a main detail in my work.
The papers and materials of which I use to create each artwork are of the highest quality and technique; fine art printing using pigment inks with gold foil embellishments, embossing and watercolour/ inks, creating a sense of opulence and luxury at an affordable price for your home.

Tell us about yourself and your background?
I am an Illustrator/ designer. I have recently relocated from Sydney to South of Melbourne on the Surf Coast at the end of 2013 after quiting my day job as an established Graphic Designer. I have built a successful career working within the fashion industry over the past 9 years, focusing my time in graphic, fashion and textile design as well as specialising in screen-printing, print styling and yardage design.
My design and illustration work for a couple of Australia’s leading street wear companies over this time has helped build and expand several labels from local to international brands and is a body of work that I am incredibly proud of. It is through my time as a Graphic Designer that I have been able to build a sturdy platform to take that leap of faith into pursuing my own art career full time… and so Little Quarters was born.

What sparked you to create your business?
Although always being the creative type, the recent passing of my beautiful big sister to cancer has shown me that life really is too short and precious not to do what you love and love what you do!
I loved my job as a graphic designer, but I felt I had hit a point in my career where I needed more, it wasn’t the company or the industry I was working in, I just became hungry for new challenges. Building and running a business which is based off being creative is that challenge I was searching for. Deciding to pursue my art career full time and focusing on building Little Quarters has very much been apart of my healing process also.

What processes are involved in creating your pieces?
My creative process consists of:
Researching, nutting out ideas and the composition of an illustration with rough sketches… sometimes too many, and then settling down to create the final piece. I need to be in a good frame of mind, some of the illustrations I work on take hours/ days to complete and if I’m just not feeling it, it’s better to stay away from the drawing table and focus on the business stuff for that day.

I work in my studio, from home. It has incredible natural light, which fills the room from large glass doors that open up onto a small deck. It looks over a quiet street and I am lucky enough to have views of the ocean in the distance. It’s the BEST, my happy space! I think its really important to have a great space to work in, it plays a huge part in my creative process.

What inspires you in your designs?
I’m a bit of a collector. I am attracted to and surround myself with beautiful things, often pieces found on my travels. I must have been a bowerbird in a past life! Within my illustrations I try to create that very thing I search for, for others to collect. Pieces with a special uniqueness telling a story and have meaning. I want to take my audience on an adventure within my work, and ignite their imagination and let them be free to run wild there.
Things that inspire me; Travel, different cultures, nature, people, the bohemian life, music, movies, Interior/fashion Magazines, and other creative minds, you could say, just about everything and I find myself constantly referencing these when creating new works. Nature; flowers and foliage and the natural patterns nature creates has been a recent obsession of mine, and my new works are evolving down this path.

What do you love the most about having your own label?
I think when you are working on something that is 100% yours, its you! Its your passion, and you receive and are able to appreciate 100% of the rewards. The business is what ever you want it to be! And it’s a load of fun!

What is your favourite item in your store right now and why?
I would have to say my Gypsies Kiss print, she is just the right amount of whimsical. Inspired by the peachy kiss of the sun on the sky at dusk. This bohemian feathered beauty is a free spirited wanderer and a reminder to live for today.

What has been your biggest highlight?
My focusing so far has been on building my business and creating the Little Quarters brand, releasing my range of Limited Edition Prints, expanding into home wares, and in the early stages of expanding in other areas.
I have been so fortunate to have a steady stream of work float through my inbox since deciding to focus on Little Quarters full time. My stockist list is expanding throughout Australia and even overseas. I work on a lot of commission illustrations for various private collections and I am now starting to attract businesses and other like-minded creative’s to collaborate with. It has all come about quiet naturally, which has been really nice.
My favourite and most rewarding milestone of late has been the recent sale of a handful of my original illustrations. All of which have sold from private enquiries. 

Is there anything else you would like to tell us about your business?
I would LOVE to share with you all that I am taking part in this years Finders Keepers Market in Melbourne on the 25th and 26th of July. I have a beautiful little collaboration, which I will hopefully be releasing in time for FK so stay tuned.
I would love to see your faces, so please come and say hi and introduce yourself, I will be releasing lots of new works, so I cant wait for the event.


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