Sunday, 3 August 2014

Pete Cromer artist Q&A

Tell us a bit about your business?
Hello, I’m a freelance artist and designer. I gravitate towards being an artist selling my bold giclée prints online. 
Tell us about yourself and your background?
Ok, well, I’m 33 and pretty much a big kid. I have no intensions of growing up, I keep thinking to myself “maybe it’s time to be an adult” but then I’m like “yeah, nah”.  I thrive on colourful and shiny objects, like a magpie. I started my career working as a junior burger for Hallmark Cards Australia and worked my up to Creative Manager, so yes, I have designed millions of getting cards!  From there I ran studios for Stuck on You and Penny Scallan before making a solo move earlier this year. Party!

What sparked you to create your business?
I guess it was an itch that needed to be scratched. You can’t scratch your brain, it’s impossible and quite frankly dangerous, so I decided to go out on my own and start my own business. Ever since I can remember my head has always been full of ideas and now I can safely release them. I figured that taking a risk and started my solo work absolutely was the better path than potentially having regret later on in life. 

What processes are involved in creating your pieces?
Colour… Love it. The brighter the better! From a technical point of view, I use stencils and the greatest tool ever, the sponge. The sponge is the texture king, it does wonders.    Sometimes I do a whole piece or sometimes I do bits and cut and paste them together. I like to change my mind a lot, it’s ok to do that.

What inspires you in your designs?
Inspires is the wrong word, more like haunts. These guys pester me in my head, like someone constantly knocking at the door…if I don’t answer they won’t go away. I find they mostly pop up on random occasions, like driving or showering or talking to someone. It happens like a lightening bolt.BAM! There it is.

What do you love the most about having your own label?
Freedom to be me.  You don’t get the opportunities to fully inject your own style into client work sometimes, it may not be commercial enough for them. Having my own label let’s me explore what I love and essentially makes the world my oyster. I’m pretty ambitious.

Who are some of your favourite designers?
Totes Laura Blythman, she is a bestie of a friend and we have known each other since our wee Hallmark days.   Her collages and colour usage are pure honey for my eyes.   The same is with Todd James, such a master of colour and shape, it’s beautiful, total wow.   And at the moment I am obsessed with German based paper artist Ollanski, his work is so magical I could burst with joy. 

What is your favourite item in your store right now and why?
It’s got to be Faeries. I think it’s the deep green. I’m drawn to green and black for some unknown cosmic reason. The shapes and little faeries in it just make me happy.

What has been your biggest highlight?
I would say the recent leap into going solo. I have had great successes prior, but this is my own work with my own name.  It’s so bloody exciting!

What are your plans for the future?
To keep working on my own label, collaborating with more awesome people, definitely to travel more…I tend to never give myself a decent break. The biggest thing though would be to trust and follow my gut more.

Is there anything else you would like to tell us about your business?
Sure. I’m located down the surfcoast of Victoria on a little farmlet surrounded by lots of animals. I love them, especially the chickens.   

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