Monday, 27 July 2015


frankie gusti

What began as a hobby for Genna Klewer, the art of
soy candle creation has evolved into a thriving small business

Tell us a bit about your Frankie Gusti? 
FRANKIE is a soy candle label that has been an evolution from a small hobby business four years ago to a quickly expanding label of around 35 stockist Australia wide.
It’s fun, it’s pretty, it smells amazing and it’s all hand poured in my home studio.
Tell us about yourself and your background? Located in the Yarra Valley, Melbourne, I’m a 27 year old wife and mama to my three year old son Rafe and almost 22 month old daughter, Ivy.
I’ve always been creative in one form or another, but pre children I was a Myotherapist. I loved treating people, but after dipping my toes in this amazing creative community, I couldn’t leave my studio to go back to a clinic.

What sparked you to create your business?  

There is a saying that goes something like “Find something you love, and do that” I did! My Mama is a HUGE creative genius and was always teaching me her trades, so I’m grateful that I’ve always had a passion for crafting and creating.
Between marriage and babies, I decided to act on it. I started out small and very handmade, selling at markets. Post baby number two my friend and graphic designer Mikaela, really inspired and encouraged me to take it to the next level, and here I am.

What processes are involved in creating your pieces? 

After the initial product sourcing, design concept and scent trialling, the creative process is what I spend majority of my nights doing. It starts with prepping vessels, then melting wax, adding the fragrance, pouring, curing time, quality control, trimming wicks, labelling...throw in my love, sweat (not literally) and occasionally tears, and TA- DA you have FRANKIE!


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