Saturday, 19 September 2015

LEPAAR

Photographed by Nick Leary. Modeled by Esther Cronin and Steve Merrett.
Make Up by Max May. Styled by Tiana Wallace.

Christo and Johanna Everingham share a creative vision for design and quality
and their first release is a new take on the garden hose

Tell us a bit about Lepaar?
We design and manufacture lifestyle products, things that we love but we cannot find. Quality is paramount. Part of our decision making is “what can we produce here in Australia”, and support local manufacturing and craftsmanship.

Tell us about yourself and your background?
Johanna is the daughter of a Steiner family so drips with creativity and innovation. She was mentored by a flamboyant and accomplished bunch of German graphic designers and Brand builders and has been running a corporate branding agency since moving to Australia.
I am an interior/product designer nurtured by Melbourne theatre companies, Architects and fabric houses, who I worked with to gain experience. It has been a inspiring pleasure to jump out of the box and realise that it is what I know that defines me, not what I do. I spent many years absorbing the worlds colours and shapes. I know what works and what doesn’t and that allows for a broad view of the world.

What sparked you to create your business?
Meeting Johanna, sharing a vision for design, quality and manufacturing in Australia. Being excited about creating modern classics and doing something to oppose the throw away culture that is so predominant at this time. We were over the corporate compromises and saw that now was the time for the challenge.

Photographed by Nick Leary. Modeled by Esther Cronin and Steve Merrett.
Make Up by Max May. Styled by Tiana Wallace.

What processes are involved in creating your pieces?
We have a handful of products being developed at one time. We move from drawings to prototype quite quickly. Finding exceptional makers is paramount. Road testing is very important. From here we refine, refine, refine until it is whole.
At each point we look at a list of factors that tell which product we will launch next. (Investment, margins, access to market)

What inspires you in your designs?
Modern Classics. Creating things to pass on and age with you. Simplicity, functionality, beauty. We look to the world and how we love to live for inspiration.

What do you love the most about having your own label?
To build an uncompromising brand with ideas that are true to us.

Who are some of your favourite designers?
We are very eclectic in our interests.
The 50’s chair designers are up there, so too is Christopher Alexanders ‘Pattern Language’, it is the back bone of my philosophy on constructed spaces and objects within. The Milanese architect Piero Portaluppi has been an inspiration Architecturally and as an object designer. Johanna is obsessed with typography, modern type designers like Neil Summerour or Anders Francker are top of her list and contemporary architect of pretty much everything Zaha Hadid is inspiring in her exploration. Formafantasma.

What is your favourite item in your store right now and why?
We are delighted by our first Lepaar product, the garden hose collection, it makes us smile that a garden hose would launch our lifestyle brand.



What has been your biggest highlight?
Seeing the wheel turn, seeing something you have designed and produced generate the freedom to support the things and makers we love.

What are your plans for the future?
Continue designing the things we love and seeking out the most exceptional makers. We would love to help grow manufacturing in Australia, it makes no sense to us that there is not more.

CONTACT:
lepaar.com 


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